Investor Presentaiton

BRAND BUILDING CAPABILITIES & BRAND RECOGNITION More than 50 years Creating Market Leader Brands, step by step... More than 60% of revenue from Brands Ranked No 1 in the market, Some brands are more than a decade old. fi Inspired by Science Pre-Launch Trials Verifying the FABS Confirmation of USPS Identifying & Mapping the Target Users & Markets Pre-Launch Efforts On-Field Training of Team Product Launch Campaigns Generating Testimonials Farmer Database Compilation Brand Awareness Activities Teaser Campaigns (Brand Fascia) Setting Launch Objectives Finalizing Theme of Launches Location & Venue Finalization Identification and Invitation of Target Audiences (Farmers, Channel, Academia) Post Launch Efforts Exhaustive Branding Activities to create a strong brand Molecule Expansion - Co-Branding & Co- Marketing Partnerships Demand Generation Activities POG Tracking & Channel Hand- Holding User Feedback & Testimonial Generation Branding Activities Involvement of Stakeholders Press & Media Coverage Print & Electronic Media Promotion Geographical Expansion - Venturing into Under-Developed Geographies Crop Label Expansion Product Stewardship

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