LRS 2023-27 Execution Plan

Omnipresence strategy update Geography - 29 new locations added BAJAJ FINANCE LIMITED 1. Total geographic footprint stood at 3,714 locations and 1,43,900+ distribution points. The Company added 29 new locations and 600+ distribution points. App platform – To go fully digital across all products and services 2. Phase 1 of app platform is live on both the app stores. As articulated in Q1, Phase 2 will go live in 3 sprints. 3. Sprint 1 of phase 2 is live on Play Store, covering Personal Loans, Multi bank Co Branded Credit Cards, Two-Wheeler Marketplace and EMI Card sourcing. 4. As part of sprint 1, 6 Category landing page (CLP) which enable consumers with easier navigation and information have gone live. 4 product display page (PDP) have also gone live leading to significantly enhanced pre-buy experience. Eventually, there will be overall 13 CLP and 18 PDP sections covering all products and services of the Company. 5. Sprint 2 is scheduled for February 2023. Sprint 2 has end-to-end journeys for fixed deposit, business loan, doctor loan and Chartered accountant loan. Sprint 2 also has new feature additions in fixed deposit services, Insurance services along with service-related nudges and reminders. 6. The final sprint will have end-to-end journeys for all Mortgages products, Gold loan, loan against securities, used car financing and secured business loan which is scheduled for March 2023. 10

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