Q2 FY24 Key Highlights - OSBI Card

25 MAKING LIFE SIMPLE Recent Developments Launch of Credit Card on UPI for SBI cards on RuPay Network SBI Card, India's largest pure-play credit card issuer, and National Payments Corporation of India (NPCI) have joined hands to allow linking of SBI Credit Cards on RuPay platform with UPI. The functionality will further enhance user experience and allow seamless UPI payments with added benefits of credit cards. To communicate this innovative payment solution more than 50 inserts in leading English and Regional News Dailies were planned. The campaign was further amplified with a widespread PR campaign and an influencer program with Rajkumar Rao and leading Social Media influencers. THE EASE OF UPI MEETS THE POWER OF SBI CREDIT CARD. OSBI Card SBI Card enables RuPay credit cards on UPI RuPay RuPay Cist Cardy And OSBI Card MAKING UPI PAYMENTS AND NOT GETTING REWARDED? RuPay RuPay LA CREDIT CARD AB YAHAN BHI CHALEGA ww Servi SBI Card 'AURUM' Product Features Enhancement SBI Card unveiled new features on 'AURUM', ranging from new annual spends-based milestone and welcome benefits to additional international lounge benefits and golf privileges. To communicate the enhanced benefits, a Press Note & extensive Advertorials on digital media platform was rolled out covering key media platforms and publications. Further, AURUM Ad campaign was rolled out in Aug & Sep month covering key lifestyle, business & in-flight magazines for premium association: Fortune, Condé Nast Traveler, Club Vistara, Namaste.Al (Air India). Hawk-Eye Branding in Asia Cup 2023 To leverage the popularity of Cricket, SBI Card partnered with ACC for the Asia Cup 2023. In line with our philosophy of 'Making Life Simple', SBI Card branding was placed on all 'Hawk-eye' analyses and reviews (DRS - Decision Review System) aired during the tournament. SBI Card branding featured more than 200 times during the tournament, giving us an airtime of 3,200+ seconds in total. 54 M OSBI Card th's hing like it. AURUM By invitation only rumodicans.com OSBI Card BAITING 00210 SE NAIM PACERS-TODAY BOUNDARIES OTHER DELIVERIES OSBI card B SUPER 11 ixigo NASEEM-PREVIOUS OVER 28 OSBI Card QSBI Card

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