BAT Results Presentation Deck slide image

BAT Results Presentation Deck

Velo: Geo expansion driving growth in new markets BAT A BETTER TOMORROW UK volume share Leadership achieved ● 48% volume share* +19 ppts El VE LOV LOV PRODUCT OF YEAR EMPTY CAN AND RECYCLE C LO ELO 'ELO Consumer Survey of Product Innovation 2022 LOVELOVE O NICOTINE POUCHES PRODUCT OF THE YEAR 2022 GOTTA LOVE THAT VELO.COM VELO Polar Mint ●●00 Nicotine Pouches VELO Trade presence increased to c.28k stores 2022 Product of the Year winner Entering South Africa city pilot phase 2 Targeted activation plan with expanded distribution Berry Frost This product contains routine and adve The product cantare c Polar Mint Ruby Berry The product corsese ande Berry Frost 10 pouch mini can This product contains nicotine and is addictive 5 Further geographic expansion planned in H2 Reducing the health impact of our business. Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. * Volume share of Modern Oral category - year to date May 2022. See Appendix A3 for Volume share definition. ** Conversion rates based on phase 1 consumer data. Polar Mint and is addictive U FOR ANEW SENSATIO YOU'VE GOT VELC 5 Ruby Berry and is addictive 5 pouch sachet pack > 30% conversion to active user** Expanding guided trial leveraging digital Building brand presence $.00 32
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