BAT Results Presentation Deck
Velo: Geo expansion driving growth in new markets BAT
A BETTER TOMORROW
UK volume share Leadership achieved
●
48%
volume share*
+19 ppts
El
VE
LOV
LOV
PRODUCT
OF
YEAR
EMPTY CAN AND RECYCLE
C
LO
ELO
'ELO
Consumer Survey of
Product Innovation
2022
LOVELOVE
O NICOTINE POUCHES PRODUCT OF THE YEAR 2022
GOTTA LOVE THAT
VELO.COM
VELO
Polar
Mint
●●00
Nicotine
Pouches
VELO
Trade presence increased to c.28k stores
2022 Product of the Year winner
Entering South Africa city pilot phase 2
Targeted activation plan with expanded distribution
Berry
Frost
This product contains routine
and adve
The product cantare c
Polar
Mint
Ruby
Berry
The product corsese
ande
Berry
Frost
10 pouch mini can
This product contains nicotine and is addictive
5
Further geographic expansion planned in H2
Reducing the health impact of our business. Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
* Volume share of Modern Oral category - year to date May 2022. See Appendix A3 for Volume share definition. ** Conversion rates based on phase 1 consumer data.
Polar
Mint
and is addictive
U FOR
ANEW
SENSATIO
YOU'VE
GOT VELC
5
Ruby
Berry
and is addictive
5 pouch sachet pack
> 30% conversion to active user**
Expanding guided trial leveraging digital
Building brand presence
$.00
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