Guide to Going Public
The EY IPO value journey
The EY integrated assessment and program management of IPO readiness
Strategic considerations and IPO planning
IPO preparation
IPO transaction
IPO
Being public
01
02
03
04
05
06
07
08
12-24 months prior to IPO
6-12 months prior to IPO
1.
Evaluate strategic options and perform
a health check, ideally an IPO readiness
assessment and diagnostic.
5.
Fine-tune the business plan and IPO fact
book, and prepare presentation
materials for banks, analysts and
investors.
9.
2.
Align stakeholders around IPO goals,
objectives and timing. Decide on the
6.
preferred option and a Plan B, and set up
resources and your IPO PMO.
3.
Set up the appropriate group and
7.
shareholding company structure, new
functions and tax optimization at the
company and shareholder levels.
8.
4.
Start to build capital market capabilities
and make structural adjustments to
achieve IPO readiness.
Build the right external IPO team
(bankers, lawyers, auditors, investor
relations and other advisors).
Set the target IPO timetable, start due
diligence and prepare the offering
concept.
Fine-tune the equity story and
valuation framework based on initial
feedback from advisors.
09
10
11
1-6 months prior to IPO
12
13
14
15
16
Post-IPO
Prepare financial information, ESG
reporting and other important contents
for the first draft of the offering
prospectus.
10. Manage the filing process, finalize
prospectus, and seek approvals from the
regulator and the stock exchange.
11. Launch the investor road show, to attract
the right investors in main pools of capital
with the right market timing.
12. Build the IPO order book, determine the
issue price and allocate orders to
investors.
13. Enjoy the IPO ceremony and deliver on
your promises as a public company that
attracts the right media attention.
14. Mobilize investor relations, road shows
and investor marketing based on the IR
calendar.
15. Manage investor expectations with
efficient forecasting and the use of IPO
proceeds.
16. Deliver high-quality external reporting
and disclosures, and good corporate
governance.
13 | Guide to going public
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