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Hair Oil Category Growth Value Growth (%) vs YA Volume Growth (%) vs YA MAT July- YTD Q1'20 MAR20 Aug'20 AUG'20 MAT MAR20 July- YTD Q1'20 Aug'20 AUG'20 All India Urban - 2.4 -30.6 -6.4 -20.9 0.1 -26.9 -5.0 -18.1 All India Rural - 0.4 -18.5 9.7 -7.4 -2.1 -15.4 12.0 -4.7 All India (U+R) 1.5 -25.3 0.5 -15.0 -0.9 -21.5 2.7 -11.9 Overall Hair oil offtake recovered in Q2 as the lockdown eased ➤ Demand is recovering at a healthy pace in Rural India, Urban Demand is still below last year levels Value seeking behaviour is increasing with clear indications of down trading Nielsen Retail Audit Report, Aug 2020, All India bajaj CONSUMER CARE

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