Sustainability Report 2021 Vivara
50
Communities 103-2 103-3 | 203-1 | 413-1
We know that our responsibility goes be- Partnerships
yond the boundaries of our operations.
Therefore, we strive to act as agents for
promoting good practices and projects
that can bring about positive changes
in society. Dedicating a portion of our
resources to social projects is part of
our institutional culture and, in line with
the structure of our Vision of the Future
for Sustainability established in 2021,
we are now more strategically linked to
these activities.
We organize donations and also cam-
paigns that involve our customers, seek-
ing to raise their awareness about social
causes through specific products.
Thus, by interweaving social and en-
vironmental responsibility with wom-
en's empowerment topics, we have
strengthened activities for valuing
women and diversity, which are already
very present in our engagement cam-
paigns. Projects are picked according
to our corporate purposes, and the do-
nation counterparts are defined in the
negotiation. These items, which are
agreed upon in a contract, are moni-
tored for the correct implementation of
the projects, which are also assessed
by spontaneous media metrics.
Free Free: institute and platform work-
ing for the emotional, financial and
physical freedom of girls and women.
During the campaign, which allocat-
ed part of the proceeds from the sale
of selected Life by Vivara jewelry in
March, six women were invited to tell
their life and career stories, describing
the feelings that have become their
greatest strength.
Make-A-Wish Brasil: we have launched
another unique bracelet in support of
our mission to raise funds to bring hope,
strength, and joy to children and young
people with serious illnesses. For each
jewel sold, R$100 is donated to Make-
A-Wish Brasil. The collection Palavras
Preciosas (Precious Words), with cus-
tomizable and giftable books produced
in partnership with MOL Publishers, also
donates the sales proceeds to the entity.
Transforma Brasil: aware of the needs
of the communities where we operate,
at the beginning of the year we provided
support to the people of Manaus, who
faced a serious crisis due to Covid-19.
Together with the voluntary movement
Transforma Brasil (Transforming Brazil),
we donated an amount equivalent to 250
ten-liter cylinders of oxygen to the popu-
lation of the Amazon capital.
Instituto Quimioterapia e Beleza: project
that has become a reference to women
facing the diagnosis and treatment of sev-
eral types of cancer, with information about
beauty, self-esteem and well-being.
Ampara Animal: NGO honored by the Life
Pets line since 2017 - in 2022 we will ex-
pand the campaign with the participation of
the organization's president in the campaign
and the release of images of the animals at
the shelter, which may even be adopted due
to the expanded reach.
Tax-incentive
sponsored projects
We contribute to the development of com-
munities through actions under incentive
laws. In 2021, we negotiated projects to be
implemented in 2022, if the federal govern-
ment does not delay the release of the re-
sources again, as it happened in 2021 due
to the pandemic.
Contemporâneas Vivara: created in 2020,
the project recognizes the power of art and
poetry on the streets, with murals and in-
stallations produced by women artists,
and includes training activities targeting
processes of reflection, creation, and the
implementation of projects organized and
led by women. The idea is to extend the
activities, initially carried out in São Paulo,
to other parts of the country, increasing
the connection with the communities and
valuing Brazilian cultural production.
Mempodera: national non-profit association
that, through sports as an educational tool,
promotes the empowerment of girls and
young women and the reduction of harmful
stereotypes and gender-based violence.
Grupo de Educação e Estudos Oncológi-
co (Geeon): the expansion of diagnostic
and outpatient care for elderly women will
allow the development of breast cancer
prevention activities.
Fundação Amazônia Sustentável: integral
development program for children and
teenagers in riverside communities and
urban and peripheral neighborhoods in the
municipalities of the state of Amazonas.
As well as adding value to the forest and
its biodiversity, the initiative improves the
communities' quality of life.
Chá Tecnológico: initiative that promotes
digital inclusion of the elderly population,
through training and access to digital
technologies and the internet, prioritiz-
ing the underprivileged population of the
state of Ceará.
SUSTAINABILITY REPORT 2021 VIVARA
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SUSTAINABILITY REPORT 2021 VIVARA
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