Sustainability Report 2020
Portobello's Strategies
dias
Portobello Shop BrasÃlia, one of chain's corporate stores
Portobello
Portobello
shop
Portobello
shop
The largest specialized retail chain in
the country, with 136 stores, 17 of those
being corporate stores, Portobello Shop
offers a shopping experience centered
around its customers, with complete so-
lutions for tiles and complements, espe-
cially tableware and metals.
Officina Portobello, the group's porcelain
brand, is one of the distinguishing elements
of this experience, with an original portfolio
of porcelain countertops and furniture.
Portobello Shop stores set the standard
in architecture and display for architec-
ture professionals and their customers to
have a design experience with the brand.
During 2020, these stores hosted an exhi-
bit to show off the Slabs System, bringing
this experience to a new level. Stores ha-
ve sustainability initiatives of their own,
such as waste sorting, rainwater harves-
ting and solar panels.
Learn about +Architecture
We are working on standardizing this re-
source management across the entire
chain in the near future.
Architecture professionals play a central
role in the specification process and in
Portobello Shop's customer experience.
They are part of a virtuous circle in the
relationship with the brand. For creative
exchanges and identification of market
needs, dialogue is held constantly in a
structured fashion through +Architecture
program, which also recognizes the value
of these professionals and increases the
visibility of those who excel in their rela-
tionship with the brand.
Creative Collective, a project for creating
a line of Portobello products with a group
of renowned architects and held every
year at architecturally-relevant venues,
expresses how important this process is
to the brand.
Sustainability Report 2020
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