Sherwin-Williams Financial and Demographic Overview
U.S. Demographics
SILENT
1928-1945
BABY BOOMERS
1946-1964
SHERWIN-WILLIAMS
GEN X
1965-1980
MILLENNIALS
(GEN Y)
1981-1996
¡GEN (GEN Z)
1997-2012
Transitioning to Senior Living
Facilities
Aging in place; driving
remodeling spend
Eventually will downsize
Eventually will relocate to
active adult facilities
Move up creates churn and
drives remodeling
Most likely to hire
contractors
Forming households
First time homebuyers
Demand for entry level homes
Driving multifamily and rentals
Will further extend
household formation
Always connected, eComm
75-92 YEARS OLD
(AS OF 2020)
23
MILLION
8% OF U.S.
POPULATION
56-74 YEARS OLD
(AS OF 2020)
72
MILLION
22% OF U.S.
POPULATION
40-55 YEARS OLD
(AS OF 2020)
65
MILLION
20% OF U.S.
POPULATION
24-39 YEARS OLD
(AS OF 2020)
72
MILLION
22% OF U.S.
POPULATION
8-23 YEARS OLD
(AS OF 2020)
78
MILLION
24% OF U.S.
POPULATION
27
Source: PewResearch.org. Please Note: above estimates based on Census projections for 2019 US population.
Percentages exclude those born before 1928 and after 2012. No chronological end date has been set for Gen-Z.View entire presentation