Momentum Across Key Metrics

2. BARK's Customer Relationship and Resulting Insights Lead to Personalization at Scale 1.8M annual Active Subscriptions Allows for 250K monthly customer contacts Proprietary attributes collected: Dog Breed Dog Size Dog Age Location Activities Play styles Toy preferences Allergies Hi Jason BARK BOX Lucy here, along with my dog Fitz. We're on the Happy Customer Experience team for BarkBox a notice when it First things first. We're packing your box and you'll get a n has shipped Secondly, me, Fitz, and the entire Happy Team are here to make sure that you and Harley love your monthly boxes. So if you have questions or need help reach est. Or we can just talk about dogs! Welcome, and thanks for joining the dog party! Lucy & Fitz Leading to >200K monthly customized assortments Super Chewer, Medium, No Rope, Bulldog BarkBox, Large, No allergy, Golden Retriever BarkBox, Small, Chicken allergy, Shih Tzu BarkBox, Large, No allergy 17

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