HARLEY-DAVIDSON STRATEGY

PILLAR 4: GROWTH BEYOND BIKES BRAND OPPORTUNITY FOR RIDERS AND NON-RIDERS 1 2 3 H-D Collaborations Lifestyle High-touch partnerships, authentically rooted in motorcycle culture HAR LEY AVIDSON H-D Originals Moto-culture/Lifestyle Authentic Harley-Davidson heritage replicas H-D Motorclothes Motorcycling & Lifestyle Genuine motorclothes for riders and non-riders, built with Harley-Davidson authenticity and heritage 34 44

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