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. • . THE SOCIAL BUSINESS MODEL When it comes to risk, the social business model may require a more modest level of financial resources. But even with much less financial risk, there is substantial income potential. And best of all, you have the peace of mind of knowing that you own a business that has the potential of generating long term rewards from which you cannot be fired. SLIDE 16 THE SOCIAL BUSINESS MODEL POSITIVE REWARD GAP Lifestyle to PEACE OF MIND • The result is a positive reward gap for the social business model. NOTES RISK REWARD

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