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DATA ANALYTICS: CASE STUDY LEVERAGE VIEWERSHIP DATA TO DESIGN TARGETED MARKETING 10 Million User Accounts Data Types Variables NETWORK Network Consumption Favorite Star: AJ Styles YOU HAVE PHENOMENAL TASTE! SEE MORE OF ME HERE... Lifestyle/Payment 6 Payments - VISA 1,000+ Variables Ticket Purchases 4 Tickets @ $150 Average Price Stone Cold Podcast AJ Styles 3:16 Website Activity 100 Sessions @ 20 Minutes Each 38 Items Purchased Merchandise Buys To-Date WWE Ride Along Rockford Ride Along Table For 3 Common Bonds RIDE ALONG ROCKFORD RIDE ALONE TABLE FOR 3 COMMON BONDS 28

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