Yelp Inc. - Trusted Content and Sustainable Growth Strategy
Trusted Content
We invest in trust leadership
We take industry-leading measures to maintain content integrity and quality
Cumulative Review Distribution
As of December 31, 2021
Distribution of Average Business Ratings
Across Several Review Platforms²
1.5 Density
Not Recommended
21%
O
Recommended
71%
Removed for
Violating Yelp's
Policies or by
reviewers themselves¹
8%
1.0
0.5
Strong Content Moderation: 29% of our content is not
recommended or removed for violating our policies or by
reviewers themselves
1
2
3
Average Star Rating
4
5
HomeAdvisor
Facebook
BBB
Google
Yelp
Differentiated Reviews: Yelp's star ratings are more uniformly
distributed between 1 and 5 stars, which we believe results in a
more useful and trustworthy consumer experience
1 Yelp users can remove their own reviews on the platform, either individually or by closing their accounts 2 Source: Devesh Raval, Federal Trade Commission. September 2020 Chart: The DataFace
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