Arla Foods Consolidated Annual Report 2021
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Arla Foods Consolidated Annual Report 2021 / Performance Review / Performance overview
PERFORMANCE OVERVIEW/ CONTINUED
Contents
III
Revenue increase driven by brands and prices
Outperforming our guidance, our total revenue
amounted to EUR 11.2 billion compared to
EUR 10.6 billion in 2020. In 2021, we saw a
revenue increase from prices of EUR 432 million,
and an increase from growing branded volumes of
EUR 72 million, driven by the success of our brands
to meet changing consumer needs. Exchange
rates had a positive impact of EUR 54 million.
See Note 1.1 for further information.
Brands successfully built on
their exceptional 2020 performance
A key pillar of our strategy is improving the overall
quality of our revenue by driving our brands to
success and thus growing our branded volumes.
In 2021, we delivered strategic branded volume
driven revenue growth of 4.5 per cent, on top of
the exceptionally strong 7.7 per cent growth in
2020. This result shows the great adaptability of
our brands. Our natural nutrition-rich products
with their clear focus on sustainability, made our
brands attractive to consumers in 2021, even as
shopping and cooking habits started to return to
pre-pandemic patterns.
Our biggest brand, Arla® performed above expecta-
tions with 4.4 per cent volume growth, driven by
Lactofree®, Fill n' Fuel and the Arla® Pro products
sold by our food service segment. LurpakⓇcame
close to repeating its historical success of 2020 by
growing 0.5 per cent on top of last years exceptional
growth. StarbucksTM grew volumes at an astonishing
33.8 per cent, and CastelloⓇ at 6.1 per cent.
Puck also closed a successful year with 2.7 per cent
volume growth.
☑Read more about our brands from page 28
STRONG RESULTS DELIVERED BY
OUR COMMERCIAL UNITS
Strategic branded volume driven
revenue growth, Europe
2.3%
2020: 5.9%
Growth of value added
products, AFI
14.5%
2020: 5.3%
Strategic branded volume driven
revenue growth, International
9.1%
2020: 11.6%
Share of milk solids sold
through global industry sales
22.1%
2020:22.7%
BRANDED VOLUME
DRIVEN REVENUE
GROWTH
4.5%
2020: 7.7%
•
•
Both our Europe and International commercial zones contributed to the solid performance
of Arla with their strong branded volume growth of 2.3 and 9.1 per cent, respectively, and
increased market shares in key positions.
7 Read more in the report on page 32
Our ingredients business, Arla Foods Ingredients (AFI), further increased its value added
share by 14.5 per cent.
☑Read more in the report on page 34
•
Due to the increased sales through Arla's retail channels, the overall share of milk solids
sold by our Global Industry Sales fell to 22.1 per cent compared to 22.7 per cent last year.
☑ Read more in the report on page 35View entire presentation