Investor Presentaiton
Beer business
GBG KEY DEVELOPMENTS
GLOBAL
BEER
GEORGIA
93303
remao
BLACK
LION
2017
1Q 2018
CRAFT
BEER
COMMERCIAL
PRODUCTION
LAUNCHED
ACQUISITION OF
LEADING
GEORGIAN CRAFT
BEER PRODUCER
- BLACK LION
-
KAZBEGT
4Q 2018
APR-2019
FIRST CSD*
AND BEER
EXPORT
ACQUISITION OF
GEORGIA'S
OLDEST BEER
BRAND -
KAZBEGI BEER &
CSD
KRUŠOVICE
KRALOVSKÝ PIVOVAR
TRO
MRK.
ΚΑΥΑΚΙ
AMSTEL
BIER
TRADE
MARK
Heineken
GEORGIA
CAPITAL
MAY-2019
MAY-2019
JUN-2019
JUL-2019
2020
KRUSOVICE
LOCAL BREW
LAUNCH
LOCAL LIGHT
BEER KAYAKI
LAUNCH
AMSTEL LOCAL
BREW LAUNCH
HEINEKEN LOCAL
BREW LAUNCHED
NEW EXPORT
MARKETS
TAPPED IN CIS
AND CHINA
აისი
ICY
GBG launched its
first local
mainstream brand
ICY
GBG sold 2,500 HL
BL in 2020 -
strengthening its
position in
premium segment
Currently GBG is
exporting CSD to 10
countries,
increasing export
volume 2.4x within
a year
After acquisition
GBG gained
additional market
share of 8.6% from
Kazbegi
GBG diversified
Upper mainstream
segment by
launching Heineken
licensed brand
Krusovice
Kayaki became the
only local Upper
mainstream brand
on Georgian beer
market
After one year of
Krusovice launch,
GBG increased its
footprint in Upper
mainstream
segment by 2.5%
GBG increased
market share of
Heineken from
2.4% in 2018 to
3.7% in 2020 with
local production
launch. Licensed
Heineken increased
GBG market share
in premium
segment by 22%
GBG is focused on
export sales.
Company works to
establish strong
parentship with
Ukraine, Russia,
Azerbaijan,
Kazakhstan,
Moldova and China
CSD Carbonated soft drink
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