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Investor Presentaiton

Value Added Services In billion RMB -0.5% YOY -1.5% QoQ 72.0 72.7 71.7 71.7 10.9 -1.4% 10.6 10.7 +1.3% 10.7 32.1 -1.1% 31.8 33.0 -4% 31.8 29.0 +0.6% 29.2 29.1 +0.2% 29.2 2Q21 2Q22 1Q22 Social Networks Domestic Games · 2Q22 International Games Social Networks • 2Q22 revenue was up 1% YoY to RMB29.2 billion. Revenue from Video Accounts live streaming service increased; revenue from music- and games-related live streaming services decreased • Video subscription revenue increased YoY, as less aggressive promotions resulted in lower subscriptions (122 million) but higher ARPU. Tencent Video released popular self-commissioned drama series such as A Dream of Splendor which ranked #1 industry-wide* in June. Per QuestMobile, Tencent Video widened its lead, with mobile DAU 20%+ higher than its closest peer in June • Music subscription count and subscription revenue increased YoY. In July, TME sold over 6 million units of Jay Chou's digital album, reflecting pent-up demand for user engagement with artists Domestic Games • Revenue down 1% YoY to RMB31.8 billion, reflecting transitional industry challenges (fewer big game releases, lower user spending and minor protection measures). Revenue from existing games HoK, LoL and Moonlight Blade Mobile decreased; Fight of The Golden Spatula, LoL: Wild Rift and Return to Empire contributed incremental revenue International Games Revenue decreased 1% YoY to RMB10.7 billion due to industry-wide normalisation in user spending on mobile games post-COVID. PC game revenue increased because of growth in VALORANT and the successful launch of V Rising Mobile games VAS revenue declined 2% YoY to RMB40.0 billion. PC client games revenue increased 5% YoY to RMB11.6 billion *Source: Enlightent, by video views across all online platforms in China for June 2022 13
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