Investor Presentaiton
Purpose of this Deal: Complementary Capabilities
SEGA SEGASammy
The two companies share common values and complementary capabilities
There are large potential for synergies, to take a leap forward as a global player
SEGA
Global development capabilities for large-scale
PC/Console games
Wealth of popular franchises such as the Sonic series
Capability and expertise in expansion of IP to various
media
■ Development and operational capabilities for mobile
games in Japan
■
Rich M&A experience centered around Europe
+
☐
ROVIO
☐
Development and operational capabilities of global F2P
games
Globally recognized "Angry Birds" IP
Track record regarding IP licensing to movies and
merchandising
Strong fanbase in the US and Europe
Proprietary game operation platform, “Beacon"
☐
Shared values that nurture IP over the long term
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