Saga's Superbrand Strategy

63 SAGA MEDIA 6 REASONS WHY MEDIA IS GREAT FOR SAGA... It delivers on our purpose Saga is here to be a friend to people over 50. Quality advice and inspiring stories delivered to their home, browser, and inbox is the best way to support the people we care about and to win their loyalty High frequency, high engagement Media moves Saga from an annual contact point for our customers to a daily one, involving more of their personal, everyday passions, creating a more emotional bond with our customers Gives Saga a wider reach than ever before No longer limited to those with insurance or travel needs, Saga can reach a larger audience, bringing in millions of new customers and attracting audiences across the globe Media will be a great standalone business A capital-light model, Saga Media will contribute a significant, growing, robust PBT at increasing margins with its own diversified, digital revenues Helps Saga become a superbrand High frequency exposure to high quality content will win audience trust, enabling the Group to acquire for less and retain longer Media audience become Group customers Millions of new website visitors will convert to Group customers, acting as a new, effective funnel for registration and retargeting Capital Markets Event - Saga's Superbrand Strategy SAGA

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