Management Presentation

MEDIA - CINEPLEX MEDIA • • Segment Overview Extensive portfolio of cinema media assets: . . . On-screen advertising (show-time and pre-show) Cineplex.com and mobile advertising Digital lobby (digital posters and digital lobby screens) High impact advertising - captive audience and access to sought-after demographic Leverage data to drive sales Select Cinema Media Portfolio Location-Based Entertainment Cineplex Digital Digital Signage Show-Time Pre-Show " Integrated campaigns Tremendous reach À la carte menu of media Cineplex Inc. Not to be distributed, reproduced or used without permission. Revenues (C$ million) $112 $107 $115 C CINEPLEX MEDIA Impacted by COVID $72 $24 $33 2017 2018 2019 2020 2021 2022 12

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