DAC's Business Diversification

THE ITALIAN MARKET - OOH food consumption Analyzing the trend of Italian OOH food consumption, we can assume that Italian people are more willing to spend on eating out than on home cooking. In fact, OOH food consumption has decreased by only 3% in real terms from its peak in 2007, while AH consumption was slashed by 13%. This happens because: - OOH food consumption benefits from the resilience of foreign tourists flows: - Eating out is very important for Italian social dynamics, therefore people tend to preserve this habit even in time of crisis.

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