Investor Presentaiton

Improve Profitability (Rebuild Growth and Innovation Strategies) (3) Tohoku Destination Campaign 10 years after the earthquake, build a "legacy" that will attract visitors to and revitalize the Tohoku region going forward April 1-September 30, 2021 Six Tohoku prefectures Aomori Prefecture, Iwate Prefecture, Miyagi Prefecture, Akita Prefecture, Yamagata Prefecture, and Fukushima Prefecture TOHOKU MaaS TOHOKU Maas Introduce tourism-type MaaS in earnest Implement during the Tohoku Destination Campaign (8 areas in 6 prefectures) In addition to operating special campaign trains based on such themes as cuisine, alcoholic beverages, and spectacular scenery, propose fun ways to travel using TOHOKU MaaS Develop the Tohoku MONO branding project to uncover the charms of Tohoku After the campaign ends, plan to refine MaaS and deploy it again in the Tohoku region Before departing Convenient Travel planning service Recommendations function On-demand transportation reservation and payment Electronic transportation tickets (free-pass type) transportation Electronic transportation tickets (limited capacity Enjoying the area express buses, etc.) Railway station car rental reservations Activities (hands-on experiences, tours, dining, etc.) Electronic tickets Numerical targets Number of newly registered members Number of electronic 30,000 transportation tickets sold 30,000 Number of electronic activity tickets sold 30,000 On-demand transportation On-demand rideshare transportation service that allows passengers to make reservations easily when they want to go and explore tourist spots freely As well as sightseeing spots, enabling a wide range of use, including stores and facilities used in daily life Hirosaki, Kakunodate, Ichinoseki, Akiu (Sendai) Develop in each region TOHOKU JR JR-EAST るたび、出会う旅。東北東北 MONO 2021.4.1-9.30 ACUN MOND 青森・弘前エリア秋田・男エリア角館エリア -- 平泉エリアエリア仙台・宮城エリア。エリア会津エリア 16

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