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■ PMES and Emerging giants in Brasil | Family businesses Brazilian family businesses continue to rapidly develop their corporate governance structures and practices; feel a little less optimistic about the future than they did a year ago; and are increasingly open to the idea of seeking executives in the market to ensure the quality of management, within the professionalization process, according to the 4th edition of the survey Family Portraits - An Overview of Corporate Governance Practices and Perspectives of Brazilian Family Businesses, conducted by the ACI Institute and the Board Leadership Center of KPMG in Brazil. Challenges, sources of funds and optimism Strong brand, speed to make decisions, personalized service: these were the differentials that, according to the respondents, most helped their respective organizations to face and overcome the challenges of 2020. After all, as with any other business model, so did the companies Family members faced an atypical year, which forced them to review investment plans and priorities, including accelerating the technology and business model aspects. For example: in the current survey, 38% of respondents said that any investments would be destined to innovation in the current business. In 2018, this percentage was 28%. In addition, 27% were willing to direct resources to new businesses or products, against 20% in 2018 KPMG Source: 4ª edição da pesquisa Retratos de Família - Um Panorama das Práticas de Governança Corporativa e Perspectivas das Empresas Familiares Brasileiras. © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 [ ] Página 130

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