Finance and Capital Management

How we generate value for our customers and shareholders Competitive advantages at play Depth of investment capabilities • • Enables in-house implementation of the WPF SAA¹ retaining value for shareholders Caters to retail and institutional customer needs through a wide range of solutions Supports continuous product innovation Scale of Private Assets franchise • • Empowers us to invest rapidly and at scale to take advantage of market opportunities Gives us access to 3rd party sticky assets and resilient margins Powers PruFund performance and our institutional solutions Underpins significant portion of annuity book Uniqueness of PruFund offering Acts as an anchor for our broader offering in Retail Asset Management, e.g. PruFolio • Provides superior outcomes to retail customers • Generates long-term value and earnings for shareholders Reach of distribution footprint • Opens up international markets to pursue organic growth opportunities Provides comprehensive coverage of the UK and Europe to offer our products to retail and institutional customers 1. With-Profits Fund Strategic Asset Allocation 13

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