Effective Investment Promotion Strategy
INVESTMENT STRATEGY TEMPLATE
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Marketing and promotion
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The strategy should
identify the main
marketing and promotion
initiatives to be
undertaken by the IPA
- For example, a new
section on the IPA
website, new marketing
brochures, Public
Relations (PR) activities,
etc.
The industry events and
missions the IPA is going
to attend should be clearly
stated in the strategy
UNITED NATIONS
DESCAP
Economic and Social Commission for Asia and the Pacific
Product development
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Product development are the
activities taken to improve the
underlying competitiveness of
the region for FDI
These can include activities such
as skills development, linkages
with local companies,
infrastructure development,
property development,
improving quality of utilities, etc
United Nations Economic and Social Commission for Asia and the PacificView entire presentation