Investor Presentaiton

Strategic shifts implemented to reduce customer friction, enhance channel performance and reorient marketing efforts A B Enhancing channel performance Reduce customer friction 1. Launched back ended flexible payment plan, (10:90) 2. Incentivize timely payment, implemented (3% TPR) 3. Escalation free ACB product, 10 yr escalation free ACB product ready, customer to pay INR 200 PSF at the time of possession 4. Investment Product, evaluated assured rental product for Clients unable to make a purchase, despite of liking the product 5. Open up investor's market, emphasis on 'Quality of Life', enabling prospects below 50 yrs at the discretion of Head CD 6. Loan facilitation, arrangement with Axis Bank in place, proposal moved in HDFC, SBI, ICICI bank 1. Recalibrated out 2. . • compensation Focus on cash incentives rolled Incentivizing the Channel partners on induced Site Visits (instant gratification) to enable them to invest in lead generation activities Enhanced engagement Re-launch the product with sample apartment, Sustained engagement (tools for CP's: content / messaging, EDM mailers) Broad listing of CP's, aggressive onboarding, BTL support Augmenting sales team with network of active CP's Sustained (virtual) training on how to engage with Seniors and conversion timeline / efficiency's expectations C 4. Re-orienting marketing efforts 1. Mode of communication Leveraging digital over print (social media, SEO, Whatsapp, EDM) Leverage Doon testimonials ~Care, Safety, Security elements 2. Content / messaging Leverage trust in Max Brand, build on elements ~Health care, Safety, Security NRI market ~importance of safe place for parents 3. Socially relevant brand building Webinars, Seniors helpline, Commitment to serve seniors Sales tools Show apartment VR, Pre booked meeting slots for social distancing Tools for CP's to engage their client base: EDM's, mailers, WhatsApp, Digital App for seamless experience ANTARA 59 A Max Group Company

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