BBVA Bancomer/2018 Annual Report
Mejora mutualista (Community Improvement)
The BBVA Bancomer Community Improvement program has been going for
seven years and is a prime example of the Bank's responsible business activities.
Its mission is to help recover the social, financial and urban environment in parts
of the country that have been abandoned or neglected.
This idea came about because BBVA Bancomer felt it needed to do more for
the community, as part of its social responsibility, given the rising the number of
defaults on mortgage loans and foreclosures of homes in certain developments;
events that caused a downward spiral in three areas: urban degradation, financial
deterioration and the breaking down of communities and the social fabric.
When this comprehensive recovery program was launched, the Bank contacted
families who were having to give up their homes, offering them a product to
resolve their mortgage woes while also rebuilding the social fabric through
neighborhood organization, clean-up days, financial literacy and crime
prevention methods, among other actions.
Work in 2018
Work was carried out at seven urban subdivisions in Tijuana, Baja California:
Santa Fe Quinta Sección
Cañadas del Florido
Residencial del Bosque
Riberas del Bosque
El Refugio
Quintas Campestre El Refugio
El Dorado
A total of 3,800 homes and 15,200 inhabitants
benefitted from the improvements carried out at these seven subdivisions.
Recovery of homes in Tijuana: before-after
Results
$
Social recovery
52 neighborhood committees set up, enabled and registered within the city,
as well as 34 children's committees, 557 workshops on financial literacy,
172 clean-up days in both private and public areas and 160 plastic arts
workshops.
Financial recovery
Volunteer work
In 2018, volunteer work focused on three types of activity to support different
segments of the community:
Environmental volunteer work
Volunteer work: reconstruction
Association-led volunteer work
Environmental volunteer work
Employees eagerly await our environmental volunteering day each year, which
focuses on reforestation.
As a further illustration of the Bank's desire of being a good neighbor, a
reforestation activity was carried out on September 29 in the Chapultepec
Forest for the second straight year. Six hundred and ninety-one employees
took part in the volunteering initiative by helping to plant green zones with
4,800 local plants native to Chapultepec, such as agapanthus, clivia and
acanthus. Meanwhile, painting activities were held in the surrounding area and
soil decompaction work was carried out in the Chapultepec Forest. Another
reforestation activity was carried out to preserve the Desierto de los Leones
natural protected area surrounding Mexico City, where 426 volunteers took
part by planting 2,390 oak trees.
Area
Chapultepec Forest
Desierto de los Leones
Total
Number of volunteers
691
426
1,117
NPL portfolio down from 26% to 22% and the loan-to-value ratio from
104% to 82%. Housing stock held by the Bank down from 399 to 336.
Recovery of the urban environment
BBVA Bancomer invested a total of 1.6 million pesos, benefitting 3,800
families, while strategic allies made in-kind contributions worth 35.2
million pesos, mainly through the repair of public services.
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