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CAGNY 2021 Investor Presentation

Flexible Consumer Engagement & Virtual Support % of IQOS Purchases via Mobile Retail¹ 46% Purchases Prior to March 2020 Awareness 64% Purchases After June 2020 Engagement Mobile retail includes expert kiosks, educational vehicles, mobile retail units and customer care experts. Source: AVI Strategy, Consumer & Marketplace Insights: GMR Sales Extract through 01.02.2021 25 | For Investor Presentation ONLY | CAGNY 2021 | 2.17.2021 Trial Virtual Guided Tutorials & Expert Video Chat IQOS Purchase Trademarks used for discussion purposes only. All third-party trademarks remain the property of their respective owners Conversion Altria

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