BHFL Strengths and Mortgage Products Overview
B
BRAND NAME
Bajaj group is one of the most
reputed & vintage groups in
the country. Bajaj Finance is a
leading financial services name
in the industry
(%)+
BHFL Strengths
CAPITAL
$
COMMITTED LINE
Ex
CREDIT RATING
B
BAJAJ
FINSERV
BFL has infused 5,050 Cr till
date and is committed to grow
Mortgages
Agency Long-term
Short-term
BHFL has a committed credit
line from BFL available on tap
CRISIL
AAA
(Stable)
A 1+
India
Ratings
IND AAA
(Stable)
A 1+
CUSTOMER BASE
BHFL has access to the vast
customer base of BFL (48 Mn+)
to cross sell mortgages
88
ANALYTICS ORIENTATION
BHFL mines the vast customer
base for eligibility & offer
computation through highly
sophisticated analytical models
FULL PRODUCT SUITE
Mortgage products for Retail as
well as Commercial customers
with customized VAS products
& services for cross sell / up-
sell
DEBT MANAGEMENT
Dedicated and well-staffed
Debt Management unit for
both urban and rural markets
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