Pro Forma Financials and Market Positioning
Expand Distribution in Underpenetrated Channels and Customers
Food
C-Store
56.9%
Share by Channel
7.3%
4.7%
3.6%
1.9%
PEPSICO
Campbell's
butz
Kellogg's
HERSHEY'S
BRANDS
4.7%
68.1%
4.2%
3.9%
3.5%
3.2%
☐
C-Store and Mass Strategies
Expand C-Store presence through
strengthened master distributor and
redistributor relationships
Drive Mass distribution by
leveraging new national scale and
expanded brand portfolio
Develop channel specific packages
and display units
Mass
Club
PEPSICO
66.3%
4.7%
Kellogg's
Campbells
Outz
☑BRANDS
4.9%
3.1%
2.4%
2.1%
Rapidly Growing E-Commerce
PEPSICO
Kellogg's Campbell's
putz
BIMBO
BRANDS
2019(1)
Q1 2020(1)
57.6%
% of Net Sales
1.2%
2.0%
5.3%
4.4%
3.8%
3.6%
YoY Growth
PEPSICO
HERSHEY'S
butz
Kellogg's
BRANDS
4.7% Share in C-Store and Mass Represents
$210mm of Incremental Retail Sales
Source: IRI MULO-C data (52-week period ended 1/26/2020) for salty snack category by channel.
1). Pro Forma for Conagra Snacks and Kitchen Cooked acquisitions.
butz
BRANDS
SM
83%
106%
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