Investor Presentaiton

FUTURE OUTLOOK & GROWTH DRIVERS '())) @ • Roll out 5-6 new stores across all the formats that the Company operates in. ORGANIC GROWTH بن داودBin DAWOOD القابضة HOLDING OPEN HAJJ, REPEAT CUSTOMERS TO DRIVE LFL GROWTH • Strategic focus on major cities in Western and Central Regions that are witnessing high customer growth. • • • Open Hajj in 2023 & KSA's aspiration to boost tourism will lead to higher footfalls. The Company has achieved more than 4 million customers in its loyalty program over the last one year. Led to increase in repeat sales reflecting successful rollout of the customer loyalty program SYNERGIES WITH TECH/DIGITAL COMPANIES ACQUIRED • • Operational synergies with tech companies acquired, IAC & Ykone, giving it a unique competitive advantage • IAC building an online business, commissioned 14 dark stores & 22 in-stores reflecting a considerable improvement in online sales & customer counts. . • Launch Mega dark Store and multiple mini dark stores (25 by end of 2023) to improve fulfillment rates and reduce delivery times. • Partnership with Ykone attracting new opportunities in KSA and propelling towards achieving strategic goals. MARGIN IMPROVEMENT & COST RATIONALIZATION UNLEVERAGED & ROBUST CASHFLOW GENERATION ⚫ Costs rationalization & operational efficiency will lead to improvement in margins. • Cost rationalization includes re-sizing and relocation of stores based on customers footfalls. • • Gross margin improvement on track with improving macros & better supplier negotiation. • Cash generated from operations was higher led by improvement in working capital efficiency. • . Being unleveraged with strong cash balance puts the Company in a good position to explore new opportunities. In advanced stage of negotiation for acquisition in GCC to achieve geographical diversity 28

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