GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

34 GAP Accepted Practices Generally USC Annenberg ▪ DATA BEG THIS QUESTION: Why are all forms of collaboration associated with three powerful internal success factors, but no more likely to be associated with important external success factors (e.g. good external reputation)? WHEN CONSIDERING THE ANSWER REMEMBER THIS: Per the following slide, all three internal success factors associated with greater internal collaboration are themselves associated with multiple internal AND EXTERNAL success factors. Strategic Communication and Public Relations Center

View entire presentation