Purple Revenue Growth Strategy

15 We believe our gel grid is disrupting the sector as memory foam did - but more quickly with ecommerce & DTC Premium mattress mix by category purple Illustrative estimates 5% 5% 5% 10%+ Gel grid 20% 25% Hybrid 21% (coil + foam) 100% 95% 70% 1990 2000 35% 32% Foam 40% 37% Coil 2010 2020 2025 Forecast SOURCE: International Sleep Products Association, public company filings, Purple team analysis

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