Capital Allocation and Digital Strategy Update

Online digital strategy and results: 2023 Increase Demand Through Digital Marketplace + Enhance the Customer Experience + ☐ Your partner for a safe, productive & sustainable worksite. Work United™ Quality equipment, ready to go My Equipment United Rentals United Rentals My Branches 110 Quebec Street My Account VULYAR Create or Prote ing Un, Extend Service offerings My Dashboard Things to be done 3 Cong 30 80% mycoticons 8% 10% of my compon tang pending of my mandatory pending 5 0 Nine announcements wable Lighe Tower with tkw Overall Progress sor L 30-33 ctric Powered Erected class 30 ¡C Clane www.ww My Learning HAZWOPER 2020 Refresher (8-Hour) Course Fall Protection Basic Half Day British Columbia Espacios Confinados en Construcción (CSE-C) En Linea la Push Around Vertical + 3a Aerial Scissor Lift + 3b Boomlift Operator **Certification Virtual Classroom Counterbalance & Rough Terrain Forklift Operator Recertification- ***** Blended First Aid/CPR Certification-AHA Counterbalance & Rough Terrain Forklifts Operator Recertification Rental and used equipment Generate awareness and interest Acquire new customers Capture demand through online digital transactions UR.com revenue increase of -35% YOY in 2023 Access real-time account and equipment telematics information ■ Take self serve digital actions and setup email and SMS notifications Desktop access through Total Control® and mobile access through the United Rentals Mobile app ~68% of revenue engaged digitally in 2023 ■ Conduct Safety training and manage certifications through United Academy (UA) ■ Service owned fleet with Customer Equipment Services (CES) UA and/or CES are used by customers who represent ~70% of revenue United Rentals® Work United® | 17

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