Dangote Cement Plc Annual Report 2021
Strategic report
Responsible marketing and respect for
customer privacy
Dangote Cement is committed to responsible marketing and
labelling of our products to meet the global best practice and
regulatory standards for product transparency in the markets
where we operate. We strive for labelling and marketing
expressions that are trusted by customers. Our responsible
marketing approach ensures we are not only meeting customers'
needs but also having a positive impact on them and the entire
society. With this strategy, we will remain focused on approaches
for improving our route to market and promotional campaigns
that support growth in sales volume.
Our marketing practices conform to the highest ethical
standards, based on transparency, honesty and full disclosure.
We respect the privacy rights of our customers who disclose
Sensitive Personal Information to the Company as part of business
transaction requirements, and we ensure that their information
is kept confidential. In all the markets where we operate, we
are obliged to comply with and adhere to data protection laws
(such as the Nigerian Data Protection Regulation, 2019; South
Africa's Protection of Personal Information Act, 2013; Senegal's
Cybersecurity and Personal Data Protection Act, 2016; and so
on). We ensure compliance with these regulations. We care about
how customer data is used and shared, and we place a premium
on the trust afforded us by our customers. We utilise the highest
standards of data privacy in storing information sourced from
our value chain and communicate clearly to our customers the
type of data we collect, what they are used for and additional
analysis performed on the data if any. No complaints were
received regarding any breaches of customer privacy or misuse
of personal data in the reporting year. Further details about our
privacy and data protection policy can be gotten on our websites:
www.dangotecement.com.
A week to celebrate our customers
Dangote Cement participated in the 2021 Customer Service
Week themed - The Power of Service. This annual internationally
recognised celebration was held on 4th - 8th of October 2021.
During the Customer Service Week, the team deployed different
educative and interesting activities to excite, motivate, boost
morale and build strong bonds among staff. Most importantly DCP
reached out to customers to appreciate them for their patronage
and loyalty to the Dangote Cement brand, and to staff for the
unique role they play in ensuring that we keep our promise of
excellent service to our dear customers.
Dangote Cement conducted a customer satisfaction survey
twice in the year 2021 to gain insight into customer perception,
needs and to confirm their loyalty to Dangote Cement as well
as get useful feedback on how to serve them better. Dangote
Cement was able to measure customer satisfaction on different
aspects of her products and services. The feedback on customers'
insights helped us to identify unhappy customers, practices and
developments that require corrective actions. As a customer-
centric company committed to consistently exceeding
customers' expectations and providing satisfaction, the feedback
from our consumers was analysed and recommendations on how
to improve were made and they are being implemented.
Rower
DANGOTE
Awer
ice
Economic standards
DANGOTE
The
Power
Service
In line with the principles behind our Economic Pillar, we strive to
promote inclusive, sustainable economic growth, self-reliance,
self-sufficiency and industrialisation across Africa, by establishing
efficient production facilities and developing resilient local
economies in strategic locations and key markets. Our approach
to economic sustainability is to invest in growing economies
and in tandem, continuously grow our profit. We secure the
future of our business by establishing efficient and world-class
production facilities and products that support industrialisation
in all the economies where we operate. We ensure that our
business activities and model strengthen national productivity,
job creation, growth in household incomes as well as GDP growth
and economic prosperity. We support our host countries and
local communities by developing a value chain that prioritises
the patronage of local labour, suppliers, vendors and contractors
as our way of building local capacity and content. We maintain
transparency and due diligence in the payment of taxes and other
statutory remittances to governments and public institutions.
Power
Jewice
BAM
31
Dangote Cement Plc Annual Report 2021
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