Sustainability Report 2021 Vivara
Geographical presence
We are present in all regions across Brazil, and more
than 99% of our points of sale are located in shop-
ping malls, offering us a competitive advantage in
terms of ramp-up time of our points of sale and safe-
ty for our customers and products. Additionally, we
have three distribution centers based in the south-
ern region of the city of São Paulo and in the cities
of Embu das Artes and Diadema (SP). We serve all
Brazilian cities through e-commerce.
26 kiosks
1
229 Vivara stores
FACTORY
IN MANAUS
33 Life by Vivara stores
288 points of sale
102-4 | 102-6
In 2021, we expanded our physical and digital pres-
ence by opening 46 operations: 21 stores of the
Vivara brand, 20 stores of the Life by Vivara brand
and 5 kiosks. The expansion in the year was equiva-
lent to 3,288 square meters of sales area, up 16.5% in
relation to the previous year, in all of the country's re-
gions. During this period, we closed 21 kiosks, most
of which were converted into stores.
2
12
2
4
12
8
19
20
103
OFFICE AND TECHNICAL
ASSISTANCE IN SÃO PAULO
9
We serve all Brazilian cities
through e-commerce
Sustainable expansion
102-10 | 102-15
After a year of readjusting expansion plans due to
the pandemic, in 2021 we were able to restore our
goals and reach the desired number of new stores
for the period. In total, the 46 units planned have
been implemented, the majority in the second half
of the year, after the full reopening of commerce.
With a large Vivara presence in major centers, we
searched, through a marketing study, secondary
and tertiary cities with potential customers. For
the Life by Vivara brand, we invested in areas
where Vivara's robustness proved fertile for en-
hancing this performance.
As part of the commercial strategy, we have clas-
sified our points of sale into three clusters and
developed standard projects for the store envi-
ronment, adapted to the target public, providing
a customized shopping experience.
Our projects are designed to be replicable, mod-
ular, and nationwide, which helps not only in the
implementation and cost efficiency, but also in en-
suring good sustainability practices. This concern
is exemplified in the choice of materials, which
must be viable for acquisition and use anywhere in
the country. Another concern is in developing local
partners, valuing communities, encouraging reuse,
and reducing transportation and time impacts.
Also to increase efficiency of the projects, we im-
plemented in 2021 the scale purchasing system
for the new stores. With this consolidation, we
optimized the performance of works, with less
impact on freight, packaging, and disposal.
As an energy efficiency measure, we have adopted
LED lighting in all new stores and have conducted
studies to continue replacing the system in exist-
ing operations. Such update in technology, besides
addressing efficiency aspects, aims at enhancing
the spaces, through a lighting system that better
displays the jewelry and promotes a sense of wel-
coming. Conscious waste disposal is a condition for
hiring partner engineering companies.
In 2022, we want to reach cities that still do not have
a physical store, and we will continue to expand to
the best and largest malls in the country. Our goal
is to open between 50 and 60 stores, of which 35
to 40 Life by Vivara and 15 to 20 Vivara. Also, for
the year, we are investing heavily in the synergy of
administrative, logistics, and technical assistance
operations located in São Paulo, with their unifica-
tion into a single building. This move will promote
team integration and communication and increase
resource efficiency.
We opened 46 points
of sale in 2021 and
expanded our factory,
by increasing the
total number of
employees by 21% and
broadening the mix
of products
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SUSTAINABILITY REPORT 2021 VIVARA
SUSTAINABILITY REPORT 2021 VIVARA
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