3Q 2023 Financial Performance
STRATEGY | STRATEGIC ENABLERS
Good progress in the implementation of the four key strategic programs.
across the IT & Technology and rebranding priorities
Description
Key Highlights
Integrated Corporate
Portal
New corporate platform supporting
trade & supply chain services, and
expanded liquidity and cash
management solutions and services
▷ Completed design stage
▷ Finalized cash management scope
▷ Adoption of new branding guidelines
▷ Finalized customer experience
enhancements
Technology Infrastructure Upgrade
Omnichannel
New high performance retail platform
providing robust digital banking service
and enhanced customer experiences
and journeys
▷ 50 Staff in Omni pilot by October 31
▷ Released Omni v2 to staff pilot
▷ Implemented 48% of counter fraud
framework controls
▷ Fixes & security controls on track
Core Banking System
Bank-wide core banking system to
enable best-in-class customer
experience with leading operational
efficiency
▷ Significant progress on 2nd phase of
second rollout
▷ Completed 3rd phase re-planning
exercise
▷ Ongoing bank-wide change
management activities
البنك
السعودي
الفرنسي
Banque
Saudi
Fransi
Rebranding
Recreating BSF brand identity to
differentiate the bank, enhance our
connection with clients and improve
our market position
▷ New brand applied across branches &
digital streams, including subsidiaries -
BSF Capital
▷ BSF logo has been successfully
registered
9M 2023 Progress
▷ Phase I Back end: build in progress
▷ Regulator approval has been initiated
▷ Phase II Front end: finalized business
requirements
▷ Ongoing development and design of
features required for the public launch
▷ Executed several rounds of migration
testing to ensure smooth readiness for
public 1Q 2024 go-live.
▷ Initiated communications and
marketing planning
▷ 2nd Phase: testing activities finalized,
friends & family (200+ participants)
▷ Pilot implementation will complete in
2H 2023
▷ Completed brand strategy & guidelines
▷ Concluded design for digital channels
▷ Brand awareness sessions
▷ Finalized go-to-market strategy
▷ Training 4Q 2023
▷ Phased roll out after 2H 2024
2023 & Beyond
▷ Planned to be launched in 1Q 2024
▷ Development activities for 3rd Phase
(Corporate) will continue throughout
2023 onwards
▷ Finalize physical collateral mass
production and distribution
▷ Digital channels release in iterations
▷ Go-to-market execution
▷ Go-Live in 1H 2024
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