Investor Presentaiton
3.1
PRIME: GREAT FOR OUR CUSTOMERS AND GREAT FOR US!
Strong and unique value proposition for customers, with beneficial impact for our business
дв
M
GREAT FOR OUR
CUSTOMER
Great flight prices:
we are the cheapest in
the market 90%+ of the times
Great hotel prices: Members
now also save on all hotels. NEW
Priority customer service line:
faster pick-up time and best
agents on call
RESULTING IN HIGHER NPS (*)
GREAT FOR
eDreams ODIGEO
PRIME MEMBERS BOOK MORE
THAN NON-PRIME USERS...
24M Bookings
1x
2.57x
2.6x
...AT A LOWER COST, DUE TO A
HEALTHIER CHANNEL MIX...
Repeat in Cheap Channels
1x
2.0x
1x
...RESULTING IN HIGHER
LIFETIME VALUE
24M Marginal Profit
1x
3.6x
3.60x
Non-Prime
Prime
Non-Prime
Prime
Non-Prime
Prime
RESULTING IN HIGHER LIFETIME VALUE
(*) NPS Net Promoter Score
(**) CVR = Conversion Rate
eDreams ODIGEO
Source: internal data, 24 month extrapolation based on 18 month historical datapoints for France
13
INVESTOR PRESENTATIONView entire presentation