Sustainability Report 2020
Portobello's Strategies
Hochtend's
Quartos
Piscinas
Grandes obras
The experience with technology ought to be unique, smooth and
Portobello
Digital Transformation
The environment we live in, the very essence of
our business, turns increasingly digital
The Portobello digital ecosystem, customer-
-oriented and sustaining a unique, smooth
and agile brand experience, is the finish li-
ne of the digital transformation currently in
progress within the group. It makes for an
experience supported by technology and
enjoyed in all environments and points of
contact with the brand.
The main pillars of this process are:
Robust Structural Systems - Consistent,
solid and flexible technological foundations
to support the operating and transactional
challenges of all of the group's business
units. A proper technological structure is key
to a seamless customer experience.
Integration Platform A dynamic view
of business needs and tools requires an
environment that is prepared to constantly
integrate and adapt to its immediate context.
Cloud Strategy - Data storage and access
must be convenient and secure.
Artificial Intelligence - Information to create
value for customers and business alike. A
new way to learn constantly as the customer
experience evolves.
Technology Made for People - We are
preparing ourselves for an era in which
technology will be invisible and the
experiences with design and innovation will
grow even more customized. We believe
machines must adapt to people and not the
other way around. Portobello's way of being
and advantages must also become part of
the digital ecosystem of the brand.
To learn more about how Portobello
handles personal information, email
[email protected].
Sustainability Report 2020 43View entire presentation