Innovid SPAC Presentation Deck

00 8 ION INVESTMENT THESIS - MARKET LEADING EXPOSURE TO CONNECTED TV GROWTH 1 234 TV ADVERTISING IS A $200B MARKET SHIFTING FROM LINEAR TV TO CTV As "cord cutting" audiences move to CTV, and OTT publishers grow, brand advertising dollars follow MARKET-LEADING INDEPENDENT CTV ADVERTISING PLATFORM Used by >40% of major global advertisers to manage ad campaigns in a fragmented CTV market VISIONARY, FOUNDER-LED, FIRST-TO-MARKET PLAYER WITH DEEP MOAT Proprietary tech to future-proof for CTV roadmap + Unmatched Partner Network (TTD, MGNI, Peacock, Roku, Hulu, etc.) DIFFERENTIATED SOFTWARE COMPANY TO RIDE THE EXPLOSIVE GROWTH OF CTV 80%+ gross margins, 37% Revenue Growth, 94% logo retention + upside from advanced capabilities Source: Dentsu, eMarketer, Kantar (https://www.kantar.com/), Winmo (https://www.winmo.com/) Note: $200bn estimate includes 2021 traditional TV ad spend of $169bn and assumes 2021 global CTV ad spend is "2x US ad spend of $13bn INNOVD

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