Q4 ‘20 Earnings Supplemental Presentation
Other 2020 Highlights and Subsequent Events (continued)
Expanded our affiliate network by primarily focusing on adding key affiliates and screen counts in select markets.
NCM and Harkins Theatres, the fifth-largest exhibitor in America, have signed a long-term cinema advertising affiliate agreement in the first
quarter of 2021, increasing our network by approximately 500 screens and 33 theaters beginning in May 2021 through December 2037.
Increased the number of our affiliates displaying our post-showtime inventory
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Created Digital Out-of-Home Group
NCM's new Digital Out-of-Home (DOOH) group was created in 2020 to further unite brands with the power of movies by extending movie-
centric Noovie entertainment content, trivia, and advertising beyond movie theaters to a variety of complementary venues, including
restaurants, retail locations, and office and residential buildings. The Company recently entered into agreements with Coinstar, Captivate and
Ziosk to sell DOOH media inventory on a national, regional, local, and programmatic level on their respective properties
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NCM
NATIONAL CINEMEDIA
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