Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
280
Q1'21
EUROPE 2
77
Q1'21
293
Q2'21
78
Q2'21
306
Q3'21
80
Q3'21
+18%
319
Q4'21
+10%
82
Q4'21
332
Q1'22
84
Q1'22
347
Q2'22
86
Q2'22
NORTH AMERICA ¹
93
Q1'21
REST OF WORLD
111
Q1'21
95
Q2'21
120
Q2'21
96
GLOBAL DAU INCREASED 54 MILLION, OR 18%, YOY
REST OF WORLD INCREASED 42 MILLION, OR 35%, YOY
Q3'21
130
Q3'21
+4%
97
Q4'21
+35%
140
Q4'21
98
Q1'22
150
Q1'22
99
Q2'22
162
Q2'22
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the
number of days in that quarter.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
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