SmileDirectClub Investor Presentation Deck
Q1 guidance & long-term outlook.
We are managing the business to drive towards our long-term financial targets, which include 20-
30% revenue growth per year, and Adjusted EBITDA(¹) margins of 25-30%. For Q1 2021, we expect
the following:
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smile
DIRECT CLUB
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Revenue to be in line with our long-term targets on a sequential basis, meaning up 5-7% over
Q4 2020.
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Adjusted EBITDA(1) to be profitable, but not necessarily focused to the level of Q4 2020, as we
continue to ramp marketing spend in quarters like Q1 where the ad rates are lower and we can
build our lead funnel, which we expect to pay off in future quarters.
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Our long-term objectives have not changed:
We remain laser focused on providing the best club member experience, and our mantra
remains to drive controlled and profitable growth.
As a reminder, marketing dollars we spend today, have a long tail.
Over 15% of our orders in Q4 became a lead at least 24 months ago.
We remain the low-cost provider, with brand presence, no pricing pressure, and no real
competitor that provides an end to end vertically integrated platform for the consumer.
We will continue to make strategic investments in the professional channel, international
growth, and in penetrating new demographics to drive controlled growth, all wrapped around
continued spend on innovation and R&D.
We continue to see favorable industry dynamics with broader acceptance of telehealth and
specifically tele-dentistry, minimal penetration against our total addressable market, and clear
aligners gaining share in the overall industry.
All of these position us well for long-term success.
(1) Adjusted EBITDA is a non-GAAP financial measure. See appendix for definition of Adjusted EBITDA.
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