BAT Results Presentation Deck
glo Continues to Make Category Share Gains
12.4%
17.9%
2020
+140bps
Volume share
growth
FY22 vs FY21
19.4%
2021
glo volume share of THP category in key markets*
2022
**
BAT
A BETTER TOMORROW
glo revenue up 27%* with sequential growth
accelerating in H2
glo consumables outpacing industry volume
growth 1.7 times.
glo pricing increased while maintaining
volume share of THP category
Excluding Russia, our share of Top 8 markets
(representing c.82% of total THP volumes)
reached 18.7%, up 1.1 ppts
glo Hyper X2 available in 21 markets globally
* Revenue growth at constant rates. See Appendix A2.** Share of THP volume. Japan - CVS-BC, South Korea - CVS, Italy - Nielsen, Hungary - NDN, Greece - Nielsen, Ukraine - Nielsen, Poland - Nielsen, Russia - IMS, Czech Republic - Nielsen. Across Top
9 THP markets: Japan, South Korea, Russia, Italy, Hungary, Greece, Ukraine, Poland and Czech Republic. Top 9 represent 82% of THP industry revenue. See Appendix A3.
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