Asos Investor Day Presentation Deck

3 Strong scalable global platform to leverage We have a growing portfolio of own brands which have strong momentum among target customers ASOS own brands 2019 Collusion 2019 15% CAGR 2020 53% CAGR 2020 2021 1 Source: Internal estimate based on data paid for by ASOS 2021 Demonstrates our ability to build and grow new relevant brands Global sales £1.4bn Own brands gross margin >55% ASOS Design top 4 British fashion brand¹ 2rd most searched for brand on site globally Sold in 186 countries in FY21 On course to become a £1bn brand Colos Bier COLLUSION* 23 asos

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