SmileDirectClub Investor Presentation Deck

2 Trusted brand among customers & professionals Our unparalleled customer experience stands out amongst our teledentistry peers and is on par with Invisalign. Findings from a survey commissioned by SmileDirectClub by a third-party market research firm with significant expertise in oral care ¹: ● ● ● Overall, Smile DirectClub and Invisalign patients are claiming an identical experience between SDC and Invisalign, yet we charge 60% less in price and are more convenient. Our NPS score was 55 and Invisalign's was 54 compared to an average of 22.5 for other teledentistry players. Compared with SDC customers, fewer customers of other teledentistry platforms would recommend the brand and fewer reported being satisfied with customer support. Third-party NPS scores² 54 55 22.5 CLUB Invisalign Smile DirectClub Teledentistry players Customers likely to recommend 63% 63% 46.5% Customer satisfaction with support received Invisalign Smile DirectClub Teledentistry players smile ¹Source: Third-party market research firm research on file at Smile DirectClub; Based on over 1,200 respondents. 2 Third-party NPS scores were independently sourced and calculated surveying 831 customers who completed clear aligner therapy with SDC, Invisalign, or teledentistry competitors in the last 12 months.. DIRECT 85.7% 84.7% 77.45% Invisalign Smile DirectClub Teledentistry players 11

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