Wix Results Presentation Deck
Acquisition of flok: Wix acquired flok, a customer loyalty and engagement
platform to strengthen our CRM product and technology. flok's solutions are
designed to increase customer value, generate organic referrals and boost
small and medium businesses' online presence and reputation. The move
supports Wix's strategic plan to further increase its portfolio of business
technology solutions to give small and medium businesses easy ways to
engage and reward their customers.
Business Outlook
As we look ahead, we will continue to drive growth through:
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In 2017, our initiatives in the following areas will enable us to deliver on these
growth drivers:
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Developing innovative technologies that allow users to more easily
create a stunning online presence and manage and grow their business.
We believe there is still a large number of businesses worldwide that
have a need for these solutions.
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Acquiring premium subscriptions efficiently while growing our brand
globally. Our strategy has proven very successful to date, and we
intend to continue.
Deeper product capabilities: We will invest in product development
to offer deeper functionality across our existing and new vertical
solutions. We will also invest in horizontal services that enable our
products to integrate more seamlessly. These efforts further position us
as a platform on which users can manage and grow their business and
not just a build a website.
Mobile capabilities: We see an opportunity to drive even stronger user
engagement on mobile. We will invest in providing a more feature rich
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