SmileDirectClub Investor Presentation Deck
History of Disrupting the Aligner Market
May
2014
SmileDirect Club is founded
smile
DIRECT CLUB
December
2017
Tops over
1,000 team
Members
March
2016
First
SmileShop
opens in
Midtown
Manhattan
November
2018
Launch in
Canada
June
2018
May
2019
Launch
in
July
2019
Launch
in UK
July
2019
Launch
Nighttime
Australia Aligners
July
2019
Launch line
of category
disrupting
oral care
products in
partnership
with Walmart
SmileHouse, home to
Access Dental Lab, a 3D
printing and
manufacturing affiliate
Note: Timeline not to scale.
Smile
Direct Club
Partner
Network
smile
Nasdag
amaz
January
2020
Launch
pilot
Partner
Network
Lifetime
Smile
Guarantee
September
2019
IPO on Nasdaq
July
2020
Launch SDC
Teen, our
first offering
for
orthodontia's
largest
segment
April
2021
Introduce the
Lifetime Smile
Guarantee
September
2020
Launch 2nd
Gen 2
Manufacturing
launch
generation
manufacturing
capabilities
March
2020
Utilize 3d printing facility to
support COVID effort
November
2021
Announce SmileOS
Treatment Planning
Software
January
2022
Strategic focus
Q1
2023
Test
CarePlus
in select
Partner
Network
1
markets I
Q4
2022
Launch pilot
SmileMaker
program in
Australia
on increasing profitability
through core growth
initiatives
Today
Progressing initiatives
with line-of-sight ROI
and continuing
I
I disciplined operational
I focus
I
Q3
2023
Launch
CarePlus
nationwide
Q2
2023
Launch
SmileMaker
platform in
the U.S.
BRAN
POT
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