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Investor Presentaiton

October 12, 2021 LAMOSA: VALUATION EXERCISES GBM PERPETUITY EBITDA Our perpetual EBITDA estimate of P$7 billion seems conservative given the structure of the market, where all players are practically sold out. Hence, for those who think LAMOSA's staggering market share could shrink, it might, perhaps; however, in a growing industry, it would have a smaller share of a bigger pie. In conclusion, we feel comfortable with our DCF valuation since our perpetuity EBITDA considers only LAMOSA's current ceramic tiles capacity utilization rates, even when the company has continued to expand as the market gets bigger. Perpetual EBITDA (MXN Billion) Ceramic Tiles Capacity Utilization Rates RELATIVE VALUATION LAMOSA also seems attractive from a relative valuation standpoint. Even when accounting for zero EBITDA growth vs. 2020 figures, investors get a 10% upside potential from current prices. Meanwhile, when considering the 2021e EBITDA or our perpetual exercise, returns range between 60 and 120%. For more details on industry EV/EBITDA valuations, please refer to slide 64 and 65. LAMOSA 2022e Price Target Ceramic Tiles EBITDA Mg. LAMOSA 5Y Avg. Long-Term GBMe 75% 80% 85% 90% 95% 18.0% 5.1 5.3 5.6 5.8 6.1 19.0% 5.3 5.6 5.8 6.1 6.3 20.0% 5.5 Long-Term GBMe 21.0% 5.7 Record High (2021) 27.0% 6.9 579 5.8 6.0 6.3 6.6 6.0 6.3 6.6 6.9 7.3 7.7 8.1 8.4 Target EV/EBITDA EBITDA (P$ Billion) Year 2020* Year 2021e Perpetual EBITDA 5.0 6.0 6.8 7.0 8.0 7.0x 77 97 112 116 136 7.5x 84 105 122 126 147 8.0x 91 114 131 136 158 8.5x 98 122 141 146 169 9.0x 105 130 150 155 181 *Includes Grupo Roca ceramic tiles acquisition WHAT THE MARKET IS DISCOUNTING AT CURRENT PRICES (P$70/SHARE) To us, the market is being very aggressive by discounting a negative growth rate ("g") for LAMOSA at the current prices. Moreover, an implicit zero g (that would still yield significant upside potential) seems overly pessimistic for an industry that has outperformed the GDP growth of both the country and the construction sector on account of its favorable fundamentals. Price at Different Growth Rates Source: GBM Research Upside 75.4% Upside 27.5% 121 Today's Price 0.0% 88 70 -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% LAMOSA/CERAMIC: THE ROAD TO GROWTH IS PAVED WITH TILES. | 39
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