PitchSend

2022 Full-Year Results Presentation

A new market, new budgets, new opportunities B2B Audience Development & Digital Demand Generation $11bn market in the US alone -$15b -$11b -$9b -$6b -$7b -$4b • Tech 2021 2024 Other 60% of B2B marketing spend Tech B2B marketing spend 30% 30% Audience Development Digital display Digital Demand Gen Live B2B Events Paid search 2022 Full-Year Results Presentation Information Classification: General 16% 14% 10% Long term market growth drivers The rise of B2B Marketing The digitisation of B2B Marketing (beyond Tech) The era of privacy and consent informa tech A fragmented landscape TechTarget FOUNDRY bombora D SWZD SPICEWORKS ZIFF DAVIS ❝sense LOGIC. MADISON G ΓΙΑ Z Anteriad TechnologyAdvice informa tech 31

View entire presentation